If Your Message Doesn’t Land, It’s Not a Wording Problem

If your work is solid but your message doesn’t travel, this episode will help.

In this episode, Dr. Shani Horowitz-Rozen speaks with Robyn (Jackson) Malone, CEO & Chief Partner Officer, RJ Communications, about what makes messages land, especially when the topic is complex, regulated, or high-stakes.

You’ll learn:

• Why audience insight beats “better wording”
• How to find the why behind choices and decisions
• How to communicate with rigor and relevance: facts + meaning
• How to think about AI in communications: competitive advantage comes from how you use it